Knowledge base›Sources›Josh Blyskal, Ralfi Berk, Sartaj Rajpal (Profound)
Profound dates a drop in brand mentions to 2025-10-18 and at the same time observes a new entity tagging in the response object.
An example of what the tracker is meant to deliver: Profound sees the effect in the output statistics and a schema detail on the side, but cannot say which pipeline change connects the two. With daily schema diffs the tagging event would have been dated before the curve fell.
| Claim | Status | Evidence |
|---|---|---|
| From 2025-10-18 brand visibility -31%, mentions per answer down from 6-7 to 3-4 | unverifiable | Before our measurement start; no brand monitoring. |
| Entity tagging Entity[brand, ...] in the response object | unverifiable | In our data content_reference of type entity with category local_business and people; a brand category not yet observed. |